March 24, 2023 (NEW YORK, NY) – Today, the new face of New York, Lola Brooke, arrives with the official remix to her breakout single “Don’t Play With It.” The latest release from the Brooklyn-born rising rap phenom adds Yung Miami and Latto to the astronomically-rising native single, originally featuring Billy B. The ‘Don’t Play With It’ movement accelerates considerably with today’s fresh new offering, coinciding with an official music video available to experience HERE via Lola Brooke’s YouTube channel. Listen to “Don’t Play With It Remix” featuring Latto & Yung Miami HERE, out now via Arista Records/Team Eighty Productions.
The all-star chemistry between Lola, Yung Miami, and Latto creates an irresistible, synergetic energy that brings the New York-flavored track to new horizons. The remix is the latest step in the rise of the Dizzy Banko-produced track, which has remained the soundtrack of New York City over the past year and has placed Lola Brooke in the conversation as one of the best new artists to watch on a global scale.
”Don’t Play With It,” has received an array of international acclaim since its release, including 77M+ worldwide streams to date, over 27M+ views for the official music video, and placements on flagship Hip Hop playlists like Spotify’s “RapCaviar,” Apple Music’s “Rap Life,” and Amazon Music’s “Rap Rotation.” On the global front, as Lola concludes her first tour tonight in London, England with A Boogie wit da Hoodie, “D.P.W.I.” continues to receive stellar radio support from Europe including plays from the UK’s BBC 1Xtra, Radio 1, Capital XTRA, Kiss Fresh, and Pie Radio, plus Belgium’s Fun Radio, France’s Mouv Mix and Rinse France, Germany’s TIDE Radio, Ireland’s FM 104, Norway’s NRK P3, and more. Big Gator’s worldwide takeover has only just begun.
Earlier this month, Lola released her highly praised song “So Disrespectful,” along with an official music video touted by Okayplayer as one of the “best videos to drop last week.” HYPEBEAST highlighted the track stating, “The rising star has done it again” and “there’s a special magic that rests in New York City when it comes to procuring talented rappers. Lola Brooke is one of the newest stars on the scene, and with her caliber of recent hits, she’s here to stay.” Vibe Magazine added, “So Disrespectful carries similar gritty energy as ‘Don’t Play With It’ and could strike fear even into the most macho men… it’s hard to determine whether her rap voice, flow, or diction stand out the most. Either way, the Brooklyn rapper turned in another impressive performance.” The track was highlighted by XXL as ‘the best in Hip Hop for the week,’ included in Billboard’s R&B/Hip-Hop Fresh Picks column, and praised in Rolling Stone’s ‘all the songs you need to know this week’ column. Listen to “So Disrespectful” HERE.
